Artificial Intelligence

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California Enacts SB 1050, Requiring AI ‘Synthetic Performers’ Disclosures in Advertising

By Timothy A. Butler, Matthew White & Cody B. Davis on September 24, 2026

Posted in Advertising & Marketing, Artificial Intelligence, California, Featured, New York, State and Local

On Sept. 16, 2026, California enacted SB 1050, which imposes significant disclosure requirements on the use of a “synthetic performer” in advertisements. … Continue Reading

FTC Issues Proposed Policy Statement on AI Accuracy and Output Steering

By Timothy A. Butler, Matthew White, Cody B. Davis & Greenberg Traurig, LLP on August 13, 2026

Posted in Artificial Intelligence, Featured, FTC, U.S. Federal Trade Commission (FTC)

FTC’s proposed AI policy statement targets undisclosed output steering and highlights disclosure obligations under the FTC Act.
Continue Reading FTC Issues Proposed Policy Statement on AI Accuracy and Output Steering

FTC Takes a Jab at AI-Enabled Sitejabber for Deceptive Consumer Reviews

By Timothy A. Butler, Matthew White & Greenberg Traurig, LLP on November 26, 2024

Posted in Advertising & Marketing, Artificial Intelligence, Emerging Technology, Featured, GT Alert

On Nov. 6, 2024, the Federal Trade Commission (FTC) released an administrative complaint and accepted a proposed consent order resolving claims against GGL Projects, Inc., an AI-enabled customer review platform that does business as Sitejabber. The FTC alleges that Sitejabber provides its ecommerce clients with the ability to (a) collect ratings and reviews from consumers…