Virginia’s HB1022/SB493 amends the Virginia Consumer Protection Act to impose new auto-renewal compliance obligations on businesses serving consumers in the Commonwealth, effective July 1, 2026. Sellers must now offer cancellation mechanisms that mirror sign-up channels in ease and availability, and the previously available good-faith compliance defense has been eliminated.
Continue Reading Virginia Enacts Automatic Renewal Consumer Protection Law
Greenberg Traurig’s Timothy A. Butler was quoted in Law360 discussing the implications of former CFPB Director Rohit Chopra’s appointment to lead California’s newly formed Business and Consumer Services Agency. Butler notes the move signals that California will more aggressively regulate and monitor companies serving consumers and small and medium-sized businesses.
Continue Reading Go West: Ex-CFPB Chief Poised To Make Mark Next In Calif.
Businesses that offer online contracts with EU consumers should assess whether the withdrawal button requirement applies to them and, if so, initiate implementation and adapt their systems accordingly. Failure to comply with the new requirements by June 19, 2026, may result in cease-and-desist actions under the Unfair Trades Act (UWG) and/or fines of up to two million Euros or 4% of annual turnover.
Continue Reading EU Consumer Law: New ‘Withdrawal Button’ Requirements for Online Contracts
Companies making U.S.-origin claims – explicit or implied – may see increased scrutiny from the FTC and other federal agencies, as well as potentially significant monetary consequences for noncompliance.
Continue Reading FTC Announces ‘Made in the USA’ Enforcement Sweep 1 Month after Trump Administration Issues Related Executive Order
On Jan. 5, 2026, New York City Mayor Zohran Mamdani signed Executive Order (EO) No. 10, directing the NYC Department of Consumer and Worker Protection (DCWP) to enforce existing consumer protection laws against negative option offers. On March 25, 2026, the DCWP issued a Notice of Public Hearing and Opportunity to Comment on proposed
On March 13, 2026, President Trump signed an Executive Order aimed at strengthening federal enforcement against false or misleading “Made in America” claims. The Executive Order directs the Federal Trade Commission (FTC) and other federal agencies to take coordinated action to ensure accuracy in country‑of‑origin labeling and to protect both consumers and legitimate U.S. manufacturers.
On March 11, 2026, the Federal Trade Commission issued an Advance Notice of Proposed Rulemaking seeking public comment on whether it should amend its Rule Concerning the Use of Prenotification Negative Option Plans.
Continue Reading FTC Seeks Comment on Potential Updates to Negative Option Rule
On July 8, 2025, the U.S. Court of Appeals for the Eighth Circuit vacated the Federal Trade Commission’s “Click-to-Cancel” Rule, which was intended to govern negative-option offers.
Negative-option offers are widely used. They include all offers in which the seller interprets a consumer’s silence or failure to take affirmative action as acceptance or continuing acceptance
On May 9, 2025, the Federal Trade Commission (FTC) voted to extend the compliance deadline for the Negative Option Rule by 60 days. The Rule, sometimes called the “Click-to-Cancel Rule,” will now be effective July 14, 2025.
In a statement regarding the extension, the FTC explained that, in its view, companies need additional
On March 27, 2025, the Federal Trade Commission (FTC) filed a lawsuit and proposed settlement order resolving claims against Cleo AI, a fintech that operates a personal finance mobile banking application through which it offers consumers instant or same-day cash advances.
Continue Reading FTC Alleges Fintech Cleo AI Deceived Consumers