September 2026

On Sept. 15, 2026, Federal Trade Commission staff published FAQs to help the automobile industry comply with the FTC Act. Consistent with the FTC’s recent focus on pricing transparency, the guidance reiterates that the advertised price of a vehicle must be the actual price any consumer can walk in and pay, excluding only charges the…

On Sept. 16, 2026, California enacted SB 1050, which imposes significant disclosure requirements on the use of a “synthetic performer” in advertisements. … Continue Reading California Enacts SB 1050, Requiring AI ‘Synthetic Performers’ Disclosures in Advertising

The Federal Trade Commission has reached a proposed $12 million settlement with Humboldt Merchant Services based on allegations that it processed payments for merchants that were shell companies or engaged in fraud.

If entered, the proposed order would permanently prohibit Humboldt from processing payments for certain high-risk merchant categories and from engaging in credit card…

This GT Alert summarizes the state-law developments and highlights practical compliance considerations for businesses that develop, sell, or use algorithmic pricing tools.
Continue Reading Algorithmic Pricing Under Fire: State Restrictions on Personalized and Surveillance Pricing